CRM & Loyalty

RFM Segments & Marketing Bot

AI Copilot
ML

CRM, Loyalty & Marketing Automation

RFM segmentation, points/tier rules, and automated WhatsApp campaigns

Total Active Guests

4,892

+14% this month

Loyalty Points Issued

184,200

₹92,100 value

Repeat Visit Rate

68.4%

Top quartile

Campaign ROI

8.4x

WhatsApp broadcast

Guest Database & RFM Profiles

CustomerTierVisitsLifetime ValuePointsRFM Segment
Aarav Mehta
+91 98201 11223		PLATINUM38₹248001240 ptsVIP Champion
Priya Sharma
+91 98201 55432		GOLD19₹12400620 ptsLoyal Regular
Vikram Joshi
+91 98201 88990		SILVER8₹4950240 ptsGrowing
Ananya Gupta
+91 98201 33445		GOLD14₹9800490 ptsAt-Risk (30d No Visit)